Project Background
The Reserve at Red Rock Canyon is a thoughtfully designed luxury community consisting of 16 residential lots and space for community offerings, such as restaurants, shops, an event barn, and an outdoor amphitheater. My agency developed a social media strategy to help build awareness and engagement around this new development.
As the Senior Social Media Account Executive on this account, I was responsible for developing quarterly strategies, creating content, writing copy, and daily management on The Reserve’s LinkedIn, Facebook, and Instagram account.
Since creating the social accounts, The Reserve has seen over 2,000 impressions, 200 engagements, and over 50 link clicks.
My experience with this client has included:
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Creating social campaigns that aligned with the development of the project, i.e. groundbreaking, construction, community development, and project completion.
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As there was a bit of controversy surrounding this project, I developed a community response guide. This would be used during daily community management in response to either positive or negative comments.
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As this is a new residential development, social channels needed to be created and built from the ground up. In the beginning stages, only organic social was used in order to build brand awareness and engagement.
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Due to the nature of the project, there wasn’t a lot of visual content to use since the property was not fully built yet. As a result, I had to be creative and build out a social strategy that would stretch out content over a quarter. Content buckets were then created to help.
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For this client, I help create copy that is catered to the Reserve’s target market but is also written in a tone fit for social media.
